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| Give As You Earn is a simple, trouble free and highly effective method of donating to charity, where a company facilitates their employees to make regular charitable contributions via payroll deductions. |
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Mike Rabe
UK Senior Partner & Chairman
KPMG UK |
The company payroll department deducts the agreed donation from the salary in the same way as they deduct pension and health insurance payments. The company then makes the appropriate payment to Children Direct on their employees' behalf.
The success of Give As You Earn has long been proven in the UK, the US and most recently in Northern Ireland,where the first dedicated payroll giving initiative was set up in 1999. Since then staff in more than 250 companies have raised over £1million sterling for NI charities. |
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| In the US and the UK, Give As You Earn is viewed as a key component of corporate citizenship, with companies clearly recognising its value not only to the community but to staff involvement and morale. |
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| Almost 40% of US employees are signed up to some form of payroll giving scheme. |
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| In 2001, UK employees raised more than £40 million sterling. Bank of Scotland topped the UK Give As You Earn League with its employees contributing over £4 million between May 2001 and April 2002, while the staff of Royal & Sun Alliance, Tesco, HSBC and Diageo contributed a total of more than £1.9 million. |
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Australian, South African and Bulgarian corporates are also embracing the idea of payroll giving. In Australia the scheme has grown 10 fold in the past 18 months. One company in South Africa signed up 5000 employees in the first month.
Children Direct will be the first major ongoing Give As You Earn initiative to begin in the Republic of Ireland. |
Richard Stone
Director of Community Investment
Deloitte & Touche, UK |
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| Source: The Giving Campaign www.givingcampaign.org.uk |
